MARICEL is a couture label based in Melbourne, Australia co-founded by Maricel Pamintuan. The collections revolve around references of art, eastern culture and nature resulting in pieces with a timeless, ethereal yet whimsical aesthetic. We work with skilled local artisans on our pieces as we believe in supporting and working closely with the local community.
Maricel Pamintuan initially pursued architecture before deciding to follow her newfound interest in fashion craftsmanship. While studying architecture, she discovered that her passion is toward a more hands-on approach to creating. After graduating from Winchester School of Art, United Kingdom, in 2013 with a first class honours in BA Fashion Design, her designs have since then been published in notable publications such as Vogue & L’Officiel and showcased at runway presentations such as Telstra Perth Fashion Festival and Mercedes Benz Asia Fashion Week.